Q1. Looking back at the history of how the organisation has handled/mishandled Change in the past is a good starting point to help avoid mistakes or reinforce good practice. Being aware of behaviours caused by Expectancy theory and Pink’s intrinsic and extrinsic motivators, along with Herzerg’s hygiene factors is key – as there needs to be a balance between the required individual change and the organisational factors that need to change also to support the indivdual and sustain the change.
Q2. Examples I have mainly seen are communicated around benefits to indvidual ways of working, which is good, but it’s not usually connected to strategy – which is strange. But at least it helps to tap into intrinsic motivators to adopt the change.